I Am S.T.R.O.N.G. – I Keep Love Real Campaign

I Keep Love Real (iKLR) is a campaign for a deeper understanding of the meaning of love, relationships, and sexuality.

Keep is respecting the nobility of affection and love.

Love refers to courtship, romance, and relationships between men and women with eyes towards friendship and marriage.

Real is a quality of love that leads to respecting the dignity of the other person, waiting for marriage for love’s full expression, and making it last despite trials.

The first person pronoun i makes keeping love real a personal decision not an imposition from the outside.

The campaign vision is realized through the following undertakings: iKLR International and IAS-iKLR Campaign.

iKLR International

Iis a network of character educators and character-based sex education advocates worldwide.
The network shall have as its flagship program the regularly held International Congress, initiated by Intermedia Consulting, Inc., based in Rome and Chicago.

The nerve center of operations is in Manila, Philippines  held by the University of Asia and the Pacific –Center for Social Responsibility.

 Talk

Interactive talks given by ates and kuyas  to high school and college students, with no-holds-barred conversation  on real issues about love, relationships, and sexuality

Mobile Booth

iKLR hopes to build its name  by creating familiarity with the youth through the setting up booths in school-organized activities                                              (e.g. fairs and variety shows)                                                        

Ad Campaign

To reach the mainstream youth audience,  promotions through television, radio, and print shall be carried out.

Music Video

From the winners of the 2007 I Keep Love Real  Song-writing Competition,  iKLR will launch a music video for the song that best captures the message of the campaign. 

Lifestyle Merchandise

Lifestyle merchandise such as baller bands, vintage necklaces, and dog tags are promoted as an expression of one’s personal commitment to keep love real.

Photography competition

The idea of the competition is for the youth to see and appreciate the true meaning of love   in the dynamics of everyday human interaction. Using camera-enabled mobile phones, participants of the competition are to capture creative, appropriate, and meaningful images that best portray the message of IKLR.

Scriptwriting Competition and TV Special

Similar to the Photography Competition, iKLR hopes to engage the youth in discovering and promoting a kind of love that respects and nurtures, by means of a scriptwriting competition. The winning story will be presented  to interested media partners for portrayal in appropriate television shows, to be launched the following year.

Real Love Revolution Southeast Asian Youth Congress

Youth representatives from the Southeast Asian nations will be invited to the Philippines for a congress on real love revolution.
Unity is fostered among these neighboring nations  to uphold values strongly rooted in the Asian psyche.